Avoid the Biggest Mistake Beginning Travel Bloggers Make Early On

What’s the biggest mistake a travel bloggers can make early on?

Branding.

Specifically, backing yourself into a corner by making your first blog entirely focused on the RTW trip you are about to embark on. That approach works great — until your trip comes to an end and you end up doing something else (95% of you won’t travel forever).

For most, your travel blog is your first true online presence. It’s the first time people will read your writing online. It’s the first time you will open yourself up to public scrutiny. Heck, you may even get a few people beyond your family to subscribe to email updates. My advice?

Think about the long term. Brand your blog around “you” and don’t pigeon hole yourself into your RTW trip. This approach gives you the flexibility to pivot the blog to other topics in the future as your life progresses and takes the inevitable wild turns that loom ahead.

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Drew Meyers

Drew Meyers is the co-founder of Horizon & Oh Hey World. He worked for Zillow.com from September of 2005 to January of 2010 on the marketing team managing Zillow’s API program and various online partnerships. Founder of Geek Estate Blog, a multi-author blog focused on real estate technology for real estate professionals, and myKRO.org, a blog devoted to exploring the world of microfinance. As passionate as you get about travel.

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